Social Media for Good


Dear Purpose-Driven Change Leaders:

Are you dreading social media, feeling overwhelmed just THINKING about it, but you know you need a social presence for your business to thrive?


Does any of these sound like you?

  • I don't create much (or at all) because I get discouraged from seeing other people's amazing posts.
  • I hesitate to DM people to start conversations about my services.
  • I post but nothing happens (no engagement, followers, leads, or sales).
  • I have already bought so many online courses, templates and even camera equipment but I just can't actually do it. 
  • I feel like my topics are too common and I'm not sure how to personalize them.
  • I fear that people (including my friends and family) will judge me.
  • I feel stressed and lost when I make posts because I have no structure.
  • I have to have the perfect feed otherwise what's the point.
  • I overthink my posts to a point where I just don't make them.
  • I don't like being in front of the camera.
  • It takes me too long to make a post. 
  • I am exhausted from having to constantly engage others.
  • I'll never be as good as the popular accounts in my niche.
  • I feel that I'm not reaching the right audience.
  • I have tried working with social media designers and managers but they were expensive and the results were horrible
  • I'm just "over" Instagram.

Welcome to Social Media for Good, a 1-on-1 mentorship program designed specifically to help you resolve all of these issues around social media. 

In this mentorship program, Charlotte will take you through her complete process of building a brand new Instagram business account from scratch to 1000 followers, without the overwhelm! 

The result will allow you to have a beautiful and professional social presence that:

👉 requires minimal effort to maintain
👉 attracts potential clients automatically
👉 builds authority within your niche

In 8 weeks, Charlotte will work with you to streamline and optimize your:

1) branding: solidifying your niche, vision, offer, website, logo, color palette and font sets.
2) graphic design: determining your content pillars according to your audience and preparing your graphic design assets so you can turn the pillars into actual posts.
3) captions: writing captivating, engaging and converting captions that create followers and DM conversations.
4) hashtags: curating groups of hashtags that are ready to use and help you reach more targeted audience automatically.
5) scheduling: uploading all your completed posts in advance according to the best posting strategy for you, so you can have consistent content without standing by everyday.
6) engagement: bringing the right people to your profile and wow them with your awesome feed so they follow you and talk to you.
7) making sales: nurturing your target audience with your posts and DMs for non-sleazy and effortless sales.
8) healthy social habits: sustaining your social media presence for the long run (cuz you won't stop making posts anytime soon). 
9) outsourcing: making the right hiring decision to delegate some (or all!) of these social media tasks to the best freelancers for your business. 

What you will receive:

⭐️ An in-depth Intake Questionnaire and a Preparation Call BEFORE the program starts so we can fully understand your needs around social media and be 100% on the same page by the time we officially start. 

⭐️ 8 mentoring sessions (60 minutes, 1-on-1) to work out all your strategy, design, and technical setup together.

⭐️ Weekly action plan to continue the work in-between sessions.

⭐️ Unlimited texting in-between sessions to answer all your questions so you're never stuck.

⭐️ A 19-page Guide (the WHAT) and a 24-page Workbook (the HOW-TO) to map out your entire strategy and refer to it throughout your implementation.

⭐️ BONUS 1: A full profile audit (of your design, captions, hashtags and bio) after you finish the program to make sure you're staying on the right track and implement everything correctly.

⭐️ BONUS 2: A 18-posts caption swipe file that is designed to help you establish your brand and offers from the very first post. 

⭐️ BONUS 3: A collection of actionable market research methods so you know the best topics to bring to your audience every day.

⭐️ BONUS 4: A collection of real-life DM scripts that people actually respond to so you can start conversations and build relationships.

This mentorship takes a unique "Do It With You" approach to make sure you 100% finish the training, learn the materials and produce results that will carry you way beyond the program. The "Do It With You" approach is different from the typical Do-It-Yourself courses or Done-For-You services for social media. You get the best of both worlds while developing your new skills the right way.   

You can absolutely reach your social media goals without being in constant overwhelm! 

Client Story & Testimonial:

Wait! What if I can't finish everything in 8 weeks? 

  • What if I need some more time to finish building my social media assets?
  • What if I want more support and accountability moving forward?
  • What if I just want a trusted source to answer my questions instead of having to scour the internet?

These are pretty common concerns, especially when you're just starting out. But don't worry, Charlotte's got you covered! You can continue working with her in the mentorship program as a monthly member at a discounted rate.

Here's what you get as a monthly member:

✔ 2 60-minute coaching or working sessions (you decide!)

✔ Unlimited texting support to answer your questions anytime. 

✔ Additional business & content creation training depending on your needs.

✔ Flexible coaching topics instead of going through a set curriculum.

✔ Expert eyes mentoring of your content creation skills. 

✔ Monitoring for any mistakes when you implement your strategies in real life (ex. Missing hashtags, blurry images, etc.)

✔ More accountability and support so you don’t fall off the wagon while developing your new skills.

With all this good stuff customized to your needs, you will be fully supported until you achieve your social media goals!

Sign up today and let's get started! 


7 Modules

Intake Questionnaire + Preparation Call

Right after you enroll, you get access to an Intake Questionnaire and a bonus Preparation Call so that we can design our alliance, answer any questions, and prepare you to get the most out of the program! 

The Guide

The 19-page Training Guide provides you with all the necessary knowledge you need to build out a successful social media presence for your business. 

The Workbook

This 24-page Workbook is where you will make the entire strategy UNIQUELY YOURS during the program. Together with your mentor, you will build out each part of your social media together week by week. When you finish, you will have completely optimized posts ready to go so that you can grow your IG to 1000 true-fan followers. 

Bonus 1: Book Your After-Program Audit

For one month after your finish the initial program, you can submit everything you create for a full audit so that we can make sure you're implementing everything with no technical mistakes and that you're putting the best posts forward.

Bonus 2: 18 Captions Swipe File

Struggling with where to even begin? These 18 captions were the exact ones I used to launch my profile from scratch. Copywriter vetted and approved, you're in good hands if you use these as inspiration for your own captions. 

Bonus 3: Actionable Market Research Methods

Your content pillars rest entirely on how well you know about your ideal audience's problems and the transformation you want to bring them through your coaching. These ten market research methods have been tested by me personally in my own business journey, and I provide the best ways to implement them in this Bonus so that you can an easier time than me with your market research. 

Bonus 4: Real-life DMs that Work

These DMs straight from my inbox are proofs that my framework works! I'm sharing 7 ways that you can start a conversation with your ideal audience in your inbox, so that you can build real relationships with them and offer your services in a natural conversation at the right time for your (hopefully-soon-to-be) clients!

Modules for this product 7
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 Enrollment: One-Time Payment
 $ 795.00 USD
 Enrollment: Payment Plan
 $ 275.00 USD  ( then $275.00 USD for 2 months )
 Monthly Members (for renewing members only)
 $ 200.00 USD  ( then $200.00 USD a month )

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